Analyst: Taiwan has already exceeded tourism revenue of NT$1 trillion
On Friday, August 7, Providence University Tourism Department Associate Professor Huang Cheng-tsung (黃正聰) claimed Friday that Taiwan had achieved its 2030 tourism revenue goal early. At the 2026 Culinary Exhibition, President Lai Ching-te (賴清德) stated the dual goals of 10 million international tourists annually and a tourism revenue exceeding NT$1 trillion (about US$31 billion) by 2030, but Huang says the financial benchmark is already accomplished.
Huang cited the latest Tourism Administration statistics. Comparing pre-pandemic spending with data from 2025, Huang noted that domestic tourism spending increased, outpacing the decrease in international tourist spending. He said this resulted in an overall positive increase for Taiwan’s tourism revenue, from NT$838.4 billion (nearly US$26 billion) to NT$908.2 billion (about US$28 billion).
Huang noted that if the increase of approximately NT$102 billion (about US$3 billion) in air passenger revenue from the same time peri...
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