Dajia, the “hometown of taro,” is enhancing its agricultural identity through industrial innovation. 

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In the fertile taro fields of Dajia, farmers welcome visitors to experience the harvest first-hand and learn how to select the best produce. The Dajia District of Taichung, often referred to as the "hometown of taro," is enhancing its agricultural identity through industrial innovation. With support from the Agriculture and Food Agency under the Ministry of Agriculture, local farmers' associations are transforming surplus taro into a variety of processed products, driving significant change in the region's taro industry.

To balance supply and demand, the Agriculture and Food Agency has worked with local producers in recent years to upgrade cold-chain and processing facilities. New products, such as purple-flavored taro chips and frozen taro cubes, not only preserve freshness but also simplify home cooking by eliminating the frustration of peeling raw taro.

“This integration of primary production, secondary processing, and tertiary marketing channels achieves the goal of a six-level industrial upgrade,” said Chen Chi-jung (陳啓榮), deputy director-general of the Agriculture and Food Agency. It enhances the value of taro and provides farmers with better income.

Through on-site preliminary processing and diverse product development, popular souvenirs in the form of taro chips demonstrate that innovation can root tradition in sustainable growth.