The Pingtung County government hosted the "Mountain Bites!!! Sea Delights!!! PINGTUNG, TAIWAN" tourism promotion luncheon in Bangkok on Wednesday, deepening Taiwan-Thailand tourism ties. According to the Tai-Thai Times, the event focused on signing an MOU on cooperation in tourism and promoting Pingtung’s tourism exchange, drawing Association of Thai Travel Agents (ATTA) members, aviation and travel industry representatives, and Taiwan-Thailand officials. 

At the MOU signing ceremony, Chen Mei-ling (陳美玲), Pingtung County’s Department of Indigenous Peoples director, said, “Pingtung is a mountainous, water-rich county with integrated ethnic groups, encompassing Minnan, Hakka, indigenous, and new resident cultures, with indigenous people making up about 8% of the population, and featuring eight indigenous townships linked by Route 185 into a cultural corridor of culture, ecology, and industry. This MOU is not just a document, but symbolizes deepened trust and friendship between Pingtung and Bangkok. We sincerely invite Thai tourism partners to visit Pingtung and experience its unique charm.” 

Transportation and Tourism Director Huang Kuo-wei (黃國維) noted that the trip to Thailand represents County Magistrate Chou Chun-mi's (周春米) tourism diplomacy, bringing private sector partners, including travel agencies, tourism alliances, and accommodations. She hopes the government and private sectors will join hands with Thai agencies to package more complete, diverse Pingtung products for long-term ties. 

Thai Travel Agents Association (TTAA) Vice President Sunanta Euaumpon pledged to promote Pingtung. ATTA Vice President Dr. Sumalee Wongcharoenkul shared that she has an affinity for Pingtung’s Hakka community as a Hakka herself. Taiwan's representative to Thailand, Peter Sha-li Lan (藍夏禮), said bilateral tourism grew from 700,000 in 2016 to 1.4 million in 2024, with vast potential for Pingtung’s ocean, hot springs, and indigenous attractions. 

Pingtung officials called the event a starting point for ongoing cooperation.