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Experts warn China’s new Taiwan measures push for cultural integration

14/04/2026 15:49
Editor: Hanna Bilinski
A chart analyzing Beijing's 10 measures towards Taiwan. (Image: Rti)
A chart analyzing Beijing's 10 measures towards Taiwan. (Image: Rti)

Following the Cheng-Xi meeting, Beijing has released ten measures targeting Taiwan. Cognitive warfare expert and Chung Yuan Christian University adjunct associate professor Liu Wen-bin (劉文斌) summarized their underlying logic as “integration.” Chinese affairs commentator Lin Chen-bin (林辰斌) believes the measures pose a threat to the integrity of Taiwan’s film and television industry.

After KMT Chairperson Cheng Li-wun (鄭麗文) met with Chinese President Xi Jinping (習近平) last Tuesday, Beijing’s Taiwan Affairs Office released ten so-called “beneficial” measures, including normalizing cross-strait passenger flights, supporting expanded sales channels for Taiwanese agricultural and fishery products, and permitting certain approved Taiwanese movies and TV shows to enter the mainland market. Liu argues that while this looks good on the surface, these measures could become a liability.
Of the ten measures, Liu said he is most worried about the one targeting the film and television sector, given its pervasive cultural influence across all segments of Taiwanese society. Once the industry starts chasing the mainland market, productions will inevitably bend toward Beijing's preferences. This soft power approach, he warned, is formidable.

Lin Chen-bin drew a parallel with Hong Kong, where the film industry has been in steady decline since 1997, forced to pivot toward co-productions with the mainland in order to comply with CCP content standards. These co-productions sell well in China while leaving Hong Kong audiences cold, as the cultural identity embedded in truly local storytelling has been hollowed out. The same fate, Lin warned, could befall Taiwan if increasing numbers of cross-strait co-productions crowd out Taiwanese content. 

Liu argued that Beijing clearly wants more Taiwanese to support its Taiwan policy and assist in united front work, so they welcome KMT visits with open arms. He added that Taiwan should establish relevant legislation to counter the harms of CCP's united front operations.

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