The Southern Branch of the National Palace Museum has put on a light show using drones in an attempt to attract more visitors. The display is part of a drone competition being held island-wide through the end of November.

This is the Southern Branch of the National Palace Museum in Chiayi County, southern Taiwan. Just outside the museum, flock drones take flight in the dark of the night, lighting up in formation. Viewers on the ground are treated to familiar images of objects like the treasured Jadeite Cabbage from the museum’s northern branch in Taipei.

This is just one of the many things the southern branch is doing to try and attract visitors. Between June 1 and August 31 of this year, the museum offered free admission on weekends and national holidays. Residents of Chiayi can also get in for free.

All of these measures seem to be working. This year, the number of visitors to the museum is closing in on the million mark -- up from just 760,000 visitors last year.

Some lawmakers are worried that all of these promotions are cutting into museum ticket revenue. However, museum officials say that right now, their focus is on getting people through the door.